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Principal responsibilities

1. Manage the full product lifecycle to ensure that, over time, the needs of customers continue to be met and that financial and other benefits are achieved.
2. Acts as owner/champion for one or more products. Analyses market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities.
3. Work closely with Technology & Transformation teams to ensure the Digital Product change agenda is delivered on time and in budget. Be hands-on and remove delivery blockers through appropriate action and escalation at junior and senior level.
4. Analyses market and/or user research, feedback, expert opinion and usage data to understand needs and opportunities to identify and achieve ways to differentiate and improve customer experience.
5. Develops product variations to support propositions and determines product positioning and variants for different customer and user segments.
6. Prioritises product requirements and owns the product backlog, coordinating pilots, product launches, communications and training.
7. Establishes the requirements base-lines, obtains formal agreement to requirements, and ensures traceability to source in line with change management policy.
8. Keep up with trends and emerging business models, reimagining how to generate value to the business and to customers.
9. Contribute to achievement of objectives and key results across the Digital Product and use data to inform prioritisation and decision making. Maintain a focus on ROI to ensure priorities align to areas of greatest impact through OKRs.
10. Identify new global capabilities that can drive value in markets in support of Digital Product target outcomes.
11. Bring structure and order to local or large scale problems, making them easier to address and solve. Using systemic thinking and creativity in devising solution options whilst considering costs, benefits and obstacles of potential solutions.
12. Ensuring capabilities are scalable to drive a consistent mobile experience across the Group.
13. Review performance of products and journeys and drive the local and global change agenda.
14. Obsess about how to apply technology and data to solving problems or finding new opportunities.